Part of a Widespread Conspiracy to Trick You Into Being Healthy.
Grummies was a superfood supplement brand with a playful, vibrant identity originally developed by DayJob. As the founding Senior Brand Designer, I took over the established brand and led its evolution, refining the visual language and expanding the design ecosystem across packaging, web, UX, advertising, email marketing, content, and digital campaigns.
**Grummies is now off the market. The artwork shown here is presented solely to demonstrate my creative contribution.
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Brand Design (Post Launch)
Web Design
Marketing Collateral
Motion Graphics
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Branding: DayJob
Photography: Alex Stone
Nick Micklewicz (Founder, CEO)
Colin Derreta (Founder, CEO)
Riley Nieman (Supply Chain)
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New York
A major part of my role involved optimizing and fine-tuning the packaging to ensure visual consistency, stronger contrast, clearer information hierarchy, and compliance across all SKUs. After the initial three products, I led the design expansion into new categories, designed IFC packaging for Amazon and other retailers, refined container artwork, and created inserts and printed touchpoints to enhance the unboxing experience.
On the digital side, I redesigned the original UX and visual flow of the website and built out a scalable design system. This included new UX components, checkout flow, menus, landing pages, product pages, and about page, all optimized for mobile and conversion-driven performance.
I also created all automated email flows, ongoing marketing campaigns, and hundreds of motion and static ads used for launch and growth. Each element was designed to keep the brand’s original playful energy alive while giving it the structure, consistency, and clarity needed to scale.
Please do not reproduce, screenshot, reference, or use this work without my written permission.
For inquiries, or collaborations, please contact me. ✦