Hej! I'm Montse (like Beyonce). I'm a visual designer, creative director, and photographer based in New York City. I have a bachelor's degree in Industrial Design from the Instituto Tecnologico de Santo Domingo and an associate's degree in Fashion Business Management from the Fashion Institute of Technology. I have a unique style that blends contemporary graphic design with pop-infused eclecticism.
I grew up in the Dominican Republic, where I was always surrounded by art and music. My career in design began at the age of 19 when I worked as a designer and photographer for my alma mater. After completing my studies, I focused on branding and digital design, working with small businesses, agencies, and design studios.
After moving to New York in 2014, I took a design sabbatical to concentrate on fashion school and re-establish my career in the city. During this time, I worked with startups and small brands, which helped shape my current work's direction.
Over the years, I've enjoyed working on various exciting projects where I've developed identity and branding systems, marketing collateral materials, packaging, and digital products for some fantastic brands. Some of the brands include Flower Beauty by Drew Barrymore, WellPath, Essie, Ardell, Finn Wellness, Barefoot Wines, DojoMojo, Proxima, Apothic Red, TWENTY Montreal, To Boot New York, and Banesco. I've also worked with design studios and agencies such as Canvas Design & Media, BlueSwitch, Innovation Department, and SuperDigital.
In 2013, I founded The Doodle Store, a small-scale project channelling my artistic energy into personalised illustrations for printed products and handmade novelties. We collaborated with Dominican artisans and crafted handbags, wooden dolls, murals, and ceramics. The Doodle Store evolved into a renowned venture, expanding globally through Etsy. It has gained recognition on digital platforms like The Colbert Show, Forbes Dominican Republic, and publications like HOY, Estilos, and Pandora.
Drawing from this diverse range of experiences, I have developed a unique perspective that allows me to approach projects with a fresh and innovative mindset. By combining my knowledge and skills from my past endeavours, I can create a synergy that enables me to push the boundaries of creativity in everything I do. This fuels my passion for exploring new creative outlets and allows me to apply my expertise in a way that brings value to every project I work on.
Nowadays, I like to work with brands that challenge cultural norms, prioritizing social good and well-being.
