I'm a Creative Director and Brand Designer with 10+ years of experience shaping brands across digital, print, web, and campaign work. I specialize in translating complex ideas into clear, compelling visual systems that actually resonate with people.

I've led brand and creative for companies like Finn, Proxima AI, Innovation Department, and Flower Beauty by Drew Barrymore, along with other startups and emerging brands. I've built design systems and performance creative for Xfinity Creative (Comcast) and Zaarly, directing art across digital ecosystems, and worked on experiential projects for companies like Cortina Productions.

My background is a bit nonlinear; I studied Industrial Design in the Dominican Republic, took a detour through fashion school at the Fashion Institute of Technology, and somewhere in between, founded a small venture called The Doodle Store that ended up featured on The Colbert Show and in Forbes DR. That winding path shaped how I think: I approach every project with curiosity, a bias toward craft, and a deep belief that brands should feel as human as their audience.

I'm drawn to brands building something meaningful—whether that's in wellness, lifestyle, or emerging tech—and I love the challenge of making them feel cohesive and have a distinct identity everywhere they show up.