Bringing Bright Ideas to Light.
Innovation Dept is a startup studio that incubates and invests in brands across the tech and DTC space. As their Senior Designer and Art Director, I partnered with the team to refresh the existing identity, evolve its visual language and digital presence, and create a website that reflects a bolder, more stylized vision.
-
Brand Styling
Art Direction
-
Alex Song (CEO)
Colin Derreta (CEO)
Dave Trabka (Software Engineer)
-
New York
Despite their extensive portfolio, the existing brand and digital footprint lacked a unified aesthetic to support their ventures. The website needed to serve as both a brand stage and a mirror of the types of companies they wanted to invest in. I focused on modular design, clear narrative, and a bold style guide to support this forward-looking vision.
I took the existing brand cues and developed a refined visual framework. The logo remained the same, but we upgraded the colors, typography, iconography, and motion principles to help the brand stand out in a competitive VC/startup-studio space.
I designed and art-directed a fully responsive website that positions Innovation Dept as both visionary and accessible. I balanced storytelling with credibility and designed for a global, mobile-first audience.
Because the studio works with multiple ventures, I created layout templates, component libraries, and scalable design patterns that allow the digital team to expand without compromising brand integrity.
© 2025 Montse Díaz — All Rights Reserved.
Please do not reproduce, screenshot, reference, or use this work without my written permission.
For licensing, inquiries, or collaborations, please contact me. ✦