Essential superfoods for your wellbeing

WellPath is a supplement brand that creates unique formulas for overall well-being. I served as WellPath’s Senior Designer and sole creative contributor, where my role included developing and improving packaging solutions, the DTC website, the Amazon storefront, content creation, photography, and marketing collateral across both print and digital formats.

During my tenure at WellPath, I designed five new SKUs (some shown here), redesigned the website, brand system, and visual language, created two affiliate websites, and produced hundreds of content pieces that elevated the brand and helped position it as one of the top supplement brands on Amazon and in the United States.

    • Packaging Design

    • Web Design

    • Content Creation

    • Marketing Collateral

      • Email Design

      • Landing Pages

      • Amazon and other online retailers’ storefronts

      • Digital ads

    • Colin Darreta (Founder & CEO)

    • Nick Micklewicz (Co-Founder)

    • Alex Song (Co-Founder)

    • Alex Stone & HTC Creative (Photography)

  • New York

Please do not reproduce, screenshot, reference, or use this work without my written permission.
For licensing, inquiries, or collaborations, please contact me.
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Grummies | Brand evolution, web design, and campaign creative for a superfood supplement brand