Essential superfoods
for your wellbeing
WellPath is a startup that provides wellness supplements using natural superfoods to help people live healthier lives. It focuses on three essential areas: stress management, immune health, and body foundation strength. Our design was intentionally created with simplicity and boldness to ensure high performance on Amazon and quick user recognition.
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Packaging Design, Web Design, Content Design, Marketing Collateral Design.
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Nick Michlewicz, Zhenny Gong, Dave Trabka
Photography: Alex Stone
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New York
Packaging Design
We crafted new packaging designs for WellPath’s REST, VITAL, BOOST, and SHIELD. The concept and final design showcase a brand's characteristic minimal look, complemented by carefully chosen icons that echo the essence of each product, creating a visual journey that aligns with the brand's promise.
Web Design
The design of WellPath's website has a clean and minimalistic aesthetic, with soft pastel colors used to bring attention to the packaging design of their numerous products. Since WellPath offers a wide range of products with different shades and designs, the website's interface needed to strike a balance to reflect the company's wellness philosophy.
Consultation
We designed the interface for WellPath's consultation, which is a personalized quiz to help users find the right supplement for them. The consultation takes the user through a self-assessment flow that includes basic customer information, health patterns, and concerns. This consultation is an essential part of WellPath's brand ethos.
How I Helped