Superfoods for your
trusty companion
Finn is a contemporary pet wellness company that offers your loyal friend with all the required resources to lead a happy and healthy life. Pumpkin Plus is the initial product in their new line of superfood powders, marking the beginning of a new design exploration for the brand.
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Creative Direction, Packaging Design, Web Design, Photography.
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Randall Stainton, Laura Meschini, Kim Hengel
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New York
Packaging Design
We added illustrations to our packaging for the first time. It was crucial to create illustrations that could be expanded and create a good balance between other upcoming products and the brand illustration system. It is vital to note that Finn's superfoods powders are unique as they focus on the hero ingredient instead of product benefits, so the design needs to reflect this new approach and feature such information more prominently.
Web Design
We optimized Finn’s product pages and personalized it for Pumpkin Plus. This creates a unique user journey for each product. Additionally, we implemented different approaches to promote the usability of the product. We wanted the page to feel as informational as the product packaging.
Marketing Collateral
Inspired by the Fall season, we created marketing collateral that plays with different ways to connect the pop culture hype with the season and the product usability. We focused on the ways to use the product and its practicality.
How I Helped