Ancient superfoods that
taste like modern candy.
Grummies is a superfood gummy startup founded in 2022. Part of a widespread conspiracy to trick you into being healthy. They spent two years working with the best scientific minds, taking all the bad stuff out of gummy vitamins without sacrificing any of the taste or health benefits. We worked on creating the brand’s visual design system and evolving the web design to prioritize brand recognition.
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Visual Design, Web Design, Marketing Collateral Design
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Nick Michlewicz, Zhenny Gong, Dave Trabka
Branding design by: DayJob
Photography: Alex Stone
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New York
Web Design
Our web design approach for Grummies focuses on simplicity in the layout, with brand elements used tastefully and playfully. We use blob illustrations, soft gradients, and vibrant photography to create an inviting and scientifically grounded atmosphere. Our website is inspired by a candy shop concept, featuring large buttons and fonts, playful animations, and isolated floating elements, all of which capture the essence of an enjoyable way to consume superfoods.
Email Design
We prioritized the use of brand colors in our designs to help users associate each product with a unique color scheme. Our mobile-focused design includes distinctive color blocking, isolated photography, and floating illustrations to provide an engaging user experience. For automated emails and user flows, we use gradients and blobs to enhance the design while keeping the interface informative instead of marketing-focused.
How I Helped