Every Dog Needs A Hero
Finn is a modern pet wellness company that provides your trusty companion with everything they need to live their healthiest, happiest lives. Paw Hero is their first skincare product, which sets the beginning of a expanding line. We worked on a distinctive creative direction, opening the brand’s packaging design to more elements and typography play, so it feels more relatable to human’s counterpart.
-
Creative Direction, Packaging Design, Web Design, Photography, Marketing Collateral Design
-
Randall Stainton, Laura Meschini, Kim Hengel
-
New York
Packaging
When Finn decided to expand their product portfolio beyond supplements, we faced the challenge of preserving the simplicity and boldness of the brand's design while creating a unique identity that could be carried over to their new skincare line. To address this challenge, we capitalized on the dead space available on both the tin and the box to inject product information, thereby creating a visually appealing and informative packaging.
To give the packaging a touch of softness and calm that is characteristic of human skin care products, we opted for a color pairing of light blue and yellow, which complemented their signature blue. This color combination not only added a subtle visual appeal to the packaging but also helped to distinguish the skincare line from their supplement products.
Web Design
Our strategy for the website product page is to create an interactive and informative platform that highlights the distinctive characteristics of Paw Hero, such as its natural ingredients and sustainability pledge. Our main focus is to present the ingredients and usability of the product as the primary user experience to promote the introduction of a new product that is distinct from the current portfolio.
Photography
Paw Hero’s photography makes sure to capture the essence of the special bond that exists between humans and dogs. We achieve this by using seamless backdrops, and isolated shots. Additionally, we use warm tones to create a cozy and inviting atmosphere that reflects the warmth of the relationship between the two. We also ensure that our images have sharp contrasts, which adds depth and dimension to the photos, making them more visually appealing. Overall, our goal is to create images that evoke emotion and showcase the beauty and depth of the bond between humans and their furry companions.
Marketing Collateral
In our marketing strategy, we came up with a unique concept of showcasing Finn's dogs as superheroes in a fictional city. We aimed to create a fun and engaging story that would resonate with our target audience.
To execute this concept, we utilized various mediums such as email campaigns, content, and copy. The marketing materials featured eye-catching graphics and visuals that brought the story to life and made it more relatable to the audience.
Moreover, we made sure to emphasize the product's versatility by highlighting its effectiveness in different terrains and environments. We created content that showcased how the product could be useful in urban areas, suburban neighborhoods, and even remote outdoor locations.
How I Helped