Transforming Marketing with AI-Powered Innovation
Proxima is a leading company in the digital realm that empowers modern brands with advanced AI solutions that were once inaccessible. Led by eCommerce and marketing technology experts, Proxima's goal is to redefine how brands grow swiftly and efficiently. We worked on enhancing the brand's visual aesthetics to create a modern and bold feel.
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Brand Styling, Web Design, Marketing Collateral Design
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Clint Ross, Colin McConville
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New York
Brand Universe
Proxima's branding concept combines the elements of aerospace manuals with retro funk to create a unique and captivating visual experience. The color palette is inspired by the hues of the galaxy, which elevates the design to a futuristic level. The illustrations feature sharp strokes and deep shadows, reminiscent of retro vibes. Each illustration is based on the idea of a cartoon version of Proxima's interface.
Web Design
The web design is a blend of impactful contrasts, featuring bold colors and gradients to reflect our brand mission. Using a sharp interplay between black and soft gradients, we've crafted a website that balances excitement with information. Big fonts ensure a clear and dynamic presentation, creating a user flow that's both engaging and informative. The website serves as a direct reflection of Proxima's commitment to innovation—striking, dynamic, and user-focused.
How I Helped