Designing for Instagram Brand Studio

As a designer for Instagram Brand Studio, I work alongside the brand design team producing content, keynotes, and visual guidelines that shape how Instagram shows up across its digital and print platforms.

Part of that work is designing for @design, Instagram's home for its design community. When Instagram introduced its 2026 rebrand, I adapted @design's visual system to the new identity so the account could evolve with the brand without losing the continuity its audience already recognized.

Working inside one of the world's most recognizable brands means treating every post, slide, and guideline as part of a larger system. Small decisions about hierarchy, brand adaptation, and restraint that keep a brand coherent wherever it shows up.

This work is confidential and proprietary, shared solely for professional evaluation. Please do not share, reproduce, or screenshot without my written permission. For inquiries, please contact me. ✦

  • Brand & Visual Design

    • Laura Roumanos (Producer)

    • Mike Tyson (Brand Design Lead)

    • Ricardo Beltran (Designer)

    • Cynthia Pratomo (Director, Creative)

  • New York

Asset for Design at Meta blog post about Instagram new brand system. [VIEW LIVE]

After Instagram's 2026 rebrand, I was the sole designer behind @design's new visual system. I built more than 80 templates covering the account's content formats across the Instagram profile. The templates work as both art direction and a working library, giving the team a foundation to keep extending the system across digital applications.

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Instagram Brand Studio

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KEYNOTE SAMPLE

KEYNOTE SAMPLE

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KEYNOTE SAMPLE

KEYNOTE SAMPLE

KEYNOTE SAMPLE

KEYNOTE SAMPLE

KEYNOTE SAMPLE

KEYNOTE SAMPLE

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Confidential & proprietary. Please do not reproduce, screenshot, reference, or use this work without my written permission. For inquiries, or collaborations, please contact me. ✦