Wander where the culture lives.
The Wandrly Way is a boutique travel studio curating small group journeys in very unique locations. Built for travelers who value culture, rhythm, and depth over itineraries and checklists, the brand reimagines what it means to wander, slower, more connected, and with intention. My role involved developing a full brand identity and digital presence that could communicate this philosophy with clarity and warmth.
The goal was to build a visual and verbal system that felt timeless, pulling inspiration from the company’s top destinations, and using details such as Mediterranean tiles and Andalusian colors, resulting in a vibrant and energized brand system that can be adaptable to all of its destinations.
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Creative Direction & Brand Design (including visual branding, voice & tone, content guide, and copywriting)
Web design & Squarespace implementation
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Photography: Terrence Hamilton | Image Taker
Brand Mockups: Bendito Mockups
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New York
The creative process began by defining how The Wandrly Way should feel: not like a travel company, but like an invitation to explore. Research centered around Mediterranean visual culture, from the geometry of Spanish and Portuguese tiles to the warmth of southern light, the textures of aged stone, and the patterns of the world.
The brand direction translated these references into a modern, modular system that celebrates the many details of its destinations. The visual language balances saturated hues with muted contrast and leans heavily into bold, punchy aesthetics to reach an audience that’s curious, immersive, and adventurous.
We set out to create a brand that speaks to travelers who crave culture, connection, and a sense of belonging. The system is rooted in tradition but built to move. It breaks from the expected while keeping a strong sense of heritage. It’s bold in the right places, restrained where it counts, and designed to have versatility across different formats. Color is a conduit for the brand to adapt itself to each experience.
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
Brand Book Sample
© 2025 Montse Díaz — All Rights Reserved.
All artwork, and concepts shown here are original works, except for credited showcase assets. Please do not reproduce, screenshot, quote, or use this work without written permission.
For licensing, inquiries, or collaborations, please contact me. ✦