Consistency and Standars: I wanted to make sure that a consistent color scheme was used throughout the graphics, photography, CTAs and other visual elements. Additionally, I chose photography that featured a similar aesthetic (warm tones, fall colors, etc.) to create a mood that exemplified the feeling of the current season.
Simplicity: I felt that it was important to reduce the clutter of the homepage to create a better user experience while effectively promoting all seasonal trends, current promotions, and other marketing channels (newsletter signup, social media icons, etc.). The “Sale” section has been condensed into a single category, and I added a callout in the promotional bar featuring the most important ones instead of distributing it throughout the entire homepage in order for the words to make a greater impact.
Conclusion: I believe that the homepage should tell a story. It should be a way to expose customers to a wide range of wardrobe possibilities, sparking ideas about what they may want to explore during their visit. Ideally, it should serve as a mood board, a place for customers to envision themselves wearing new styles and become interested in items that they never considered before.
Homepage redesign (web and mobile)
This was part of a conceptual presentation. It does not represent any implemented projects.